Lawnya Vawnya

Lawnya Vawnya

Lawnya Vawnya is a music & art festival based out of St. John’s, NL. I’ve been working with Lawnya Vawnya for many years now and their branding identity is close to my heart. While developing, it became important to us that the brand felt reflective of Newfoundland nature and culture in St. John’s without being kitschy and overly traditional. We wanted to provide a modern perspective on a timeless place. To do this we used rough, illustration that represented the windy, rough terrain found on the rocky island — jagged edges, messy lines, and colours that were drawn from the earth.

Each year we use a different element as inspiration and design the assets to match the base brand. In 2016 our inspiration was exploration and we decided to use maps  and map legends across the designs.

Designed in collaboration with Teodoro Zamudio.