Emily Parsons

Emily had a really good idea of how she wanted her branding her look — specifically, a modern serif with rich burgundies and pastel pinks. With this in mind, I created a colour palette that was sophisticated and complimentary and, because she was starting a beauty business, reflective of an eyeshadow palette. The mix and match capability will offer longetivity in the branding, as there will be room in the website design process and signage design process to make the designs look unique while still part of the same brand family.