Hatley Women Fall Winter 2017

The Campaign

For the Fall Winter 2017 shoot, the owners of the company really wanted to do a photoshoot in their hometown of North Hatley — of which the company is named after. So our team travelled there and did a photoshoot out of the Manoir Hovey — a mainstay of the North Hatley community. Originally we had planned to do a fall photoshoot but we were surprised by a huge snowstorm the day of our shoot. Last minute, we changed our plans and our talented team styled and adapted to a winter photoshoot that in the end, gave the campaign a sophisticated, holiday feel.

Art Direction: Anjela Freyja
Photography: Anouk Lessard
Models: Salomé, Melizanne (Dulcedo)
Production: L’ELOI
Stylist: Sam Fournier
Hair & MUA: Laurie Deraps

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The Lookbook

For the Catalogue, I wanted to seamlessly integrate our in-studio e-commerce photography with our campaign shots. To do this we used background colours in-studio pulled from the campaign. We organized each category to begin with a campaign photo and be followed by the appropriate in-studio shots. To keep the viewer interested we used a unique grid system, mixing up the layout of each page.

Art Direction & Designer: Anjela Freyja
Assistant Designer: Vanessa Houle

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For our in-studio e-com photos, it was important that we shot on models who could appeal to both a younger and older audience. We brought this further with styling that was comfortable and casual.

Art Direction: Anjela Freyja
Photographer: Adam Stein
Models: Salomé, Melodie, Bianca (Dulcedo)
Stylist: Sam Fournier
Hair & MUA: Genevieve Hardy

 

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