For the Fall Winter 2017 shoot, the owners of the company really wanted to do a photoshoot in their hometown of North Hatley — of which the company is named after. So our team travelled there and did a photoshoot out of the Manoir Hovey — a mainstay of the North Hatley community. Originally we had planned to do a fall photoshoot but we were surprised by a huge snowstorm the day of our shoot. Last minute, we changed our plans and our talented team styled and adapted to a winter photoshoot that in the end, gave the campaign a sophisticated, holiday feel.
For the Catalogue, I wanted to seamlessly integrate our in-studio e-commerce photography with our campaign shots. To do this we used background colours in-studio pulled from the campaign. We organized each category to begin with a campaign photo and be followed by the appropriate in-studio shots. To keep the viewer interested we used a unique grid system, mixing up the layout of each page.