Hemp Fortex is a wonderful company based in Qingdao, China. They produce and manufacture hemp, organic cotton, recycled cotton, and recycled polyester, all with the utmost respect for the environment. I wanted to create an aesthetic that represented this commitment while also representing the beautiful textiles and garments they create.
For typography, I decided to work with a humanist font that felt simultaneously modern and traditional. To incorporate their Chinese roots, I created a symbol that uses the ancient Chinese script for Hemp illustrated in a new, sans-serif style.
For the colour palette, I selected a range that demonstrates the fibres from their beginning in the earth, to their completion as garments.