WNBA 3-Point Line Project brought the WNBA’s signature mark to street basketball courts across the U.S., reimagining these traditionally male spaces as inclusive environments for women and girls. The campaign launched with a citywide activation in New York—including a Brooklyn event hosted by the WNBA—and a documentary featuring players reflecting on their own experiences growing up in public courts. The visual identity extended the WNBA logo with a bold court line running through it, symbolizing both the addition of the 3-point line and the ongoing expansion of space for women in the game.